The Dean, Faculty of Communication and Media Studies, Federal University Oye-Ekiti, FUOYE, Prof. Chika Asogwa, has emphasized the enduring significance of radio despite digital advancements.
Featuring on EKTV News and Current Affairs programme, Daybreak Nigeria, monitored by PRECISE NEWS, Prof. Asogwa, a Reverend Sister who commented on World Radio Day, traced radio’s history from Marconi’s 1895 wireless transmission to Nigeria’s first broadcast in 1932,
She highlighted how digital technology has transformed radio, integrating internet streaming, podcasts, and social media engagement.
The Don noted that despite these innovations, radio remains crucial in rural areas, providing vital information on health, agriculture, and education.
Addressing modern challenges, Prof. Asogwa pointed to competition from digital platforms, declining advertising revenue, and regulatory issues.
She maintained that radio continued to foster community connections, promote free expression, and adapt through innovative strategies like visual radio and AI-driven content personalization.
Prof. Asogwa added that online media has not replaced traditional radio but rather enhanced its accessibility and audience reach through digital integration.
